hello. >> hi. >> you cover science, technology, politics, just back from a pretty interesting trip to hawaii. let's talk about this, i think this is kind of fascinating. we have pictures i think we can hopefully ultimately throw up. basically they're not just updating their status on facebook pages or tweeting, but now seeing ann romney's -- the pumpkin bread recipe on pinterest, for example. why? >> it is really wild. i think the goal of this is to personalize the candidates. if you see ann romney and her, you know, recipe list, it makes her a human. i think that's what the campaigns are going for. theyave social media directors, digital directors who are really mining the spaces and trying to create new audiences. >> here is the picture on pinterest. i'm not even pinterest hip yet, are you? >> i use it some. not as much as the others. >> we also have president obama, if we pull it up, he has his music list, his play list on spotify. >> yeah. >> personalized. >> this is wild. it has been showing up on tech sites and tech blogs. spotify is the streaming music service. he and mitt romn